Résumé

Profile
Online survey researcher with an interest in emerging technology, web media and entertainment.

Experience

Lead Data Analyst, Comscore; San Francisco, CA — 2016-Present

Senior Survey Analyst, Comscore; South San Francisco, CA — 2013-2016

Senior Research Analyst, Nielsen; San Francisco, CA — 2013-2015

  • Drive survey design, set-up, testing, fielding and initial analytics of surveys for clients in the Telecom industry.
  • Lead production on studies ranging from simple and fast one-off surveys for individual clients to large and complex quarterly surveys purchased by many separate clients.
  • Work with and guide internal/external teams on execution of study programming, weighting, cross tabulation, charting and custom analyses.
  • Contribute to project proposals with feedback on study feasibility, pricing and methodology based on client needs.
  • Make use of assets across Nielsen divisions to create comprehensive, insightful and actionable client deliverables.
  • Actively develop and maintain study documentation, resources and tools made available across the organization.

Project Analyst, Nielsen; Menlo Park, CA — 2011-2013

  • Individually lead project management, design and analysis for Brand Effect studies using the internal Facebook polling platform at an average rate of well over 1 per week.
  • Weave client stories to aid understanding of the data using additional Nielsen services and historical norms.
  • Maintain a strong customer focus by remaining on-site at Facebook and on-call for approvals or questions.
  • Develop, optimize and modify tools using cost appropriate methods such as Excel and Google Docs.
  • Help to steer development of larger scale projects including an automation application created using the R open source programming language and a historical database of all existing Brand Effect data.
  • Work quickly on the completion of study analyses while ensuring data quality and time for internal Nielsen/Facebook reviews in 7 business days or less.

Project Manager, Nielsen; Seattle, WA — 2010-2011

  • Led the creation of custom surveys and analyses of results for clients across industry verticals.
  • Communicated with the customers throughout the process, often becoming involved during initial feasibility and pricing conversations.

Research Analyst, Nielsen; Seattle, WA — 2007-2010

  • Worked with team members to perform day-to-day account management and survey analysis functions for surveys run off internal Nielsen survey panels and client websites.
  • Pulled custom samples and behavioral data using SQL for survey targeting and in-depth analysis.

Marketing Intern, Fluke Networks; Everett, WA — 2006-2007

  • Improved the customer buying experience for thousands of Fluke Networks products by curating descriptions, images and marketing material across third-party retailer websites.
  • Corresponded with online content managers in hundreds of e-mails and calls to ensure completeness and accuracy of information.

Education
University of Washington, Seattle, WA — Business Administration (Marketing, Information Systems), 2007
Related course work: Database management, application programming, systems analysis and design, advertising, consumer behavior and sales.

Skills
SPSS, dbVisualizer, SQL Navigator, Google Docs, Microsoft Office (Word, Excel, PowerPoint, Outlook), Windows XP/Vista/7 and Mac OS X. Intermediate SQL scripting, HTML and VBA.

Membership and Affiliations

  • Participant, Puget Sound Research Forum (Seattle, WA) from 2007-2011
  • Member, UW Business Information Technology Society (Seattle, WA) from 2006-2007
  • Member, Vancouver Lake Crew team (Vancouver, WA) from 2001 – 2003